Sales and Distribution Management: An Indian Perspective
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling str...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
New Delhi
SAGE India Publications
2014
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|