Sales and Distribution Management: An Indian Perspective
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling str...
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| Format: | Książka |
| Język: | angielski |
| Wydane: |
New Delhi
SAGE India Publications
2014
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| Hasła przedmiotowe: | |
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