Cita APA (7th ed.)

Lee, A., & Edwards, M. G. (2014). Marketing Strategy: A Life-Cycle Approach. Cambridge University Press.

Cita Chicago (17th ed.)

Lee, Alvin, i Mark G. Edwards. Marketing Strategy: A Life-Cycle Approach. New Delhi: Cambridge University Press, 2014.

Cita MLA (9th ed.)

Lee, Alvin, i Mark G. Edwards. Marketing Strategy: A Life-Cycle Approach. Cambridge University Press, 2014.