Marketing Strategy: A Life-Cycle Approach

Saved in:
Bibliographic Details
Main Author: Lee, Alvin
Other Authors: Edwards, Mark G.
Format: Book
Language:English
Published: New Delhi Cambridge University Press 2014
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xii, 291 p.
ISBN:9781107414419