Marketing Strategy: A Life-Cycle Approach
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Cambridge University Press
2014
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| 999 | |c 4582 |d 4582 | ||
| 020 | |a 9781107414419 | ||
| 082 | |a 658.8 |b LEE | ||
| 100 | |a Lee, Alvin |9 1750 | ||
| 245 | |a Marketing Strategy: A Life-Cycle Approach | ||
| 260 | |a New Delhi |b Cambridge University Press |c 2014 | ||
| 300 | |a xii, 291 p. | ||
| 650 | |a Marketing - Management |9 177 | ||
| 700 | |a Edwards, Mark G. |9 1751 | ||