Cita APA (7a ed.)

Edwards, M. G., & Lee, A. (2014). Marketing Strategy: Casebook. Cambridge University Press.

Cita Chicago Style (17a ed.)

Edwards, Mark G., y Alvin Lee. Marketing Strategy: Casebook. New Delhi: Cambridge University Press, 2014.

Cita MLA (9a ed.)

Edwards, Mark G., y Alvin Lee. Marketing Strategy: Casebook. Cambridge University Press, 2014.