APA (7th ed.) Citation

Lovelock, C. (2011). Service Marketing (6th.). Pearson.

Chicago Style (17th ed.) Citation

Lovelock, Christopher. Service Marketing. 6th. New Deldhi: Pearson, 2011.

MLA (9th ed.) Citation

Lovelock, Christopher. Service Marketing. 6th. Pearson, 2011.