Schiffman, L. G., Wisenblit, J., & Kumar, S. R. (2019). Consumer Behavior (12th ed.). Pearson Education India Pvt. Ltd.

Schiffman, Leon G., Joseph Wisenblit, and S. Ramesh Kumar. Consumer Behavior. 12th ed. New Delhi: Pearson Education India Pvt. Ltd, 2019.

Schiffman, Leon G., et al. Consumer Behavior. 12th ed. Pearson Education India Pvt. Ltd, 2019.