Consumer Behavior
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Consumer Behavior

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Bibliographic Details
Main Author: Schiffman, Leon G.
Other Authors: Wisenblit, Joseph, Kumar, S. Ramesh
Format: Book
Language:English
Published: New Delhi Pearson Education India Pvt. Ltd. 2019
Edition:12th ed.
Subjects:
Motivation Research - Marketing
Consumer Behavior
Decision Making - Marketing Ethics
Marketing
Consumer - Communication
Business Policy - Consumer Perception
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