Consumer Behavior

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Détails bibliographiques
Auteur principal:	Schiffman, Leon G.
Autres auteurs:	Wisenblit, Joseph, Kumar, S. Ramesh
Format:	Livre
Langue:	anglais
Publié:	New Delhi Pearson Education India Pvt. Ltd. 2019
Édition:	12th ed.
Sujets:	Motivation Research - Marketing Consumer Behavior Decision Making - Marketing Ethics Marketing Consumer - Communication Business Policy - Consumer Perception
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