Marketing
Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media an...
Αποθηκεύτηκε σε:
Κύριος συγγραφέας: | |
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Άλλοι συγγραφείς: | |
Μορφή: | Βιβλίο |
Γλώσσα: | Αγγλικά |
Έκδοση: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2017
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Έκδοση: | 5th ed. |
Θέματα: | |
Ετικέτες: |
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Περίληψη: | Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout. |
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Φυσική περιγραφή: | li, 679 p. |
ISBN: | 9789352606306 |