Marketing
Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media an...
Sábháilte in:
Príomhchruthaitheoir: | |
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Rannpháirtithe: | |
Formáid: | LEABHAR |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2017
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Eagrán: | 5th ed. |
Ábhair: | |
Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Achoimre: | Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout. |
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Cur síos fisiciúil: | li, 679 p. |
ISBN: | 9789352606306 |