Marketing

Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media an...

Cur síos iomlán

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Grewal, Dhruv
Rannpháirtithe: Levy, Michael
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Eagrán:5th ed.
Ábhair:
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Cur síos
Achoimre:Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout.
Cur síos fisiciúil:li, 679 p.
ISBN:9789352606306