Marketing
Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media an...
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2017
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| Edizione: | 5th ed. |
| Soggetti: | |
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| Riassunto: | Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout. |
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| Descrizione fisica: | li, 679 p. |
| ISBN: | 9789352606306 |