Marketing
Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media an...
-д хадгалсан:
Үндсэн зохиолч: | |
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Бусад зохиолчид: | |
Формат: | Ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2017
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Хэвлэл: | 5th ed. |
Нөхцлүүд: | |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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999 | |c 4732 |d 4732 | ||
020 | |a 9789352606306 | ||
082 | |a 658.8 |b GRE | ||
100 | |a Grewal, Dhruv |9 2237 | ||
245 | |a Marketing | ||
250 | |a 5th ed. | ||
260 | |a Chennai |b McGraw Hill Education (India) Pvt. Ltd. |c 2017 | ||
300 | |a li, 679 p. | ||
520 | |a Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout. | ||
650 | |a Marketing |9 2238 | ||
700 | |a Levy, Michael |9 737 |