Marketing

Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media an...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Grewal, Dhruv
Бусад зохиолчид: Levy, Michael
Формат: Ном
Хэл сонгох:англи
Хэвлэсэн: Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Хэвлэл:5th ed.
Нөхцлүүд:
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

MARC

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082 |a 658.8  |b GRE 
100 |a Grewal, Dhruv  |9 2237 
245 |a Marketing 
250 |a 5th ed.  
260 |a Chennai  |b McGraw Hill Education (India) Pvt. Ltd.   |c 2017 
300 |a li, 679 p.  
520 |a Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout.  
650 |a Marketing  |9 2238 
700 |a Levy, Michael  |9 737