Marketing
Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media an...
Збережено в:
| Автор: | |
|---|---|
| Інші автори: | |
| Формат: | Книга |
| Мова: | Англійська |
| Опубліковано: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2017
|
| Редагування: | 5th ed. |
| Предмети: | |
| Теги: |
Додати тег
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 190324b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_GRE |7 0 |9 7789 |a 50008178 |b 50008178 |d 2019-01-05 |e The Book Syndicate |g 745.00 |l 0 |o 658.8 GRE |p J3115 |r 2019-03-24 00:00:00 |w 2019-03-24 |y BK | ||
| 999 | |c 4732 |d 4732 | ||
| 020 | |a 9789352606306 | ||
| 082 | |a 658.8 |b GRE | ||
| 100 | |a Grewal, Dhruv |9 2237 | ||
| 245 | |a Marketing | ||
| 250 | |a 5th ed. | ||
| 260 | |a Chennai |b McGraw Hill Education (India) Pvt. Ltd. |c 2017 | ||
| 300 | |a li, 679 p. | ||
| 520 | |a Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout. | ||
| 650 | |a Marketing |9 2238 | ||
| 700 | |a Levy, Michael |9 737 | ||