Marketing
Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media an...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2017
|
| Phiên bản: | 5th ed. |
| Những chủ đề: | |
| Các nhãn: |
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| 100 | |a Grewal, Dhruv |9 2237 | ||
| 245 | |a Marketing | ||
| 250 | |a 5th ed. | ||
| 260 | |a Chennai |b McGraw Hill Education (India) Pvt. Ltd. |c 2017 | ||
| 300 | |a li, 679 p. | ||
| 520 | |a Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout. | ||
| 650 | |a Marketing |9 2238 | ||
| 700 | |a Levy, Michael |9 737 | ||