The Definitive Book of Branding

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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the read...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Awduron Eraill:	Kompella, Kartikeya
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi SAGE Publication India Pvt. Ltd. 2014
Pynciau:	Branding - Marketing Globalization - Economic Aspects
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Organizing and Managing in the Era of Globalization
Cyhoeddwyd: (2010)

Duct Tape Selling: Think like a Marketer, Sell like a Superstar
gan: Jantsch, John
Cyhoeddwyd: (2014)

Brands and Branding
gan: Brown, Stephen
Cyhoeddwyd: (2016)

The Fortune at the Bottom of the Pyramid: Eradicting Poverty Through Profits
gan: Prahalad, C. K.
Cyhoeddwyd: (2013)

Creating Powerful Brands
gan: De Chernatony, Leslie
Cyhoeddwyd: (2012)

The Foundations of Worldwide Economic Integration: Power, Institutions, and Global Markets, 1850-1930
gan: Edited by Dejung, Christof
Cyhoeddwyd: (2014)

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
gan: Sarin, Sharad
Cyhoeddwyd: (2016)

Brand Media Strategy: Integrated Communications Planning in the Digital Era
gan: Young, Antony
Cyhoeddwyd: (2014)

Titan: Inside India's Most Successful Consumer Brand
gan: Kamath, Vinay
Cyhoeddwyd: (2018)

Essential guide to doing your research project
gan: O'Leary, Zina

Profitable Customer Engagement: Concepts, Metrics, and Strategies
gan: Kumar, V.
Cyhoeddwyd: (2013)

Brand Breakout
gan: Kumar, Nirmalya; Bendict, Jan; Steenkamp, E. M.
Cyhoeddwyd: (2013)

Getting Things Done
gan: Allen, David
Cyhoeddwyd: (2001)

World 3.0 Global Prosperity and How to Achieve it
gan: Ghemawat
Cyhoeddwyd: (2011)

ADVANCED ENGINEERING MATHEMATICS
gan: GREENBERG MICHAEL
Cyhoeddwyd: (2011)

Globalization and its Enemies
gan: Cohen, Daniel
Cyhoeddwyd: (2006)

Brand Rejuvenation
gan: Lehu, Jean Marc
Cyhoeddwyd: (2007)

Brand Harmony
gan: Yastrow Steve
Cyhoeddwyd: (2006)

MARKETING AND BRANDING
gan: KUMAR RAMESH
Cyhoeddwyd: (2007)

Chindia : how China and India are revolutionizing global business
gan: Engardio, Pete
Cyhoeddwyd: (2007)

World is Flat : A brief history of the twenty-first century
gan: Friedman Thomas L.
Cyhoeddwyd: (2005)

Brand Breakout
gan: Kumar, Nirmalya
Cyhoeddwyd: (2013)

Brand marketing book : creating, managing, and extending the value of your brand
gan: Marconi,Joe
Cyhoeddwyd: (1999)

The World is Flat: A Brief History of the Twenty first Century (Audio Book - Vol.01)
gan: Friedman, Thomas L
Cyhoeddwyd: (2005)

The World is Flat: A Brief History of the Twenty first Century (Audio Book - Vol.01)
gan: Friedman, Thomas L
Cyhoeddwyd: (2005)

The ultimate book of business brands
gan: Crainer, Stuart
Cyhoeddwyd: (2003)

Brand immortality
gan: Pringle, Hamish
Cyhoeddwyd: (2009)

Brand Management
gan: Dutta Kirti
Cyhoeddwyd: (2012)

Brand Leadership
gan: Aaker, David A.
Cyhoeddwyd: (2000)

Building Successful BRANDS in the 21st Century (Audio Book)
gan: Muthuraman, B
Cyhoeddwyd: (2004)

Creating Passion Brands : getting to the heart of branding
gan: Edward Helen
Cyhoeddwyd: (2006)

Branding in a Competitive Marketplace
gan: Baisya, Rajat K.
Cyhoeddwyd: (2013)

Warp Speed Branding
gan: Winkler Agnieskza M

Brand bubble
gan: Gerzema, John
Cyhoeddwyd: (2008)

Brand bubble
gan: Gerzema, John
Cyhoeddwyd: (2008)

Brand Sense
gan: Lindstrom Marti
Cyhoeddwyd: (2010)

Brand royalty
gan: Haig, Matt
Cyhoeddwyd: (2004)

Globalisation of brands
gan: Mukhaerjee, Ishito
Cyhoeddwyd: (2008)

Nation branding
gan: Kumar, Nishit
Cyhoeddwyd: (2009)

Brand Bollywood
gan: Bose, Derek
Cyhoeddwyd: (2006)