The Definitive Book of Branding

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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the read...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Rannpháirtithe:	Kompella, Kartikeya
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New Delhi SAGE Publication India Pvt. Ltd. 2014
Ábhair:	Branding - Marketing Globalization - Economic Aspects
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

Organizing and Managing in the Era of Globalization
Foilsithe / Cruthaithe: (2010)

Duct Tape Selling: Think like a Marketer, Sell like a Superstar
de réir: Jantsch, John
Foilsithe / Cruthaithe: (2014)

Brands and Branding
de réir: Brown, Stephen
Foilsithe / Cruthaithe: (2016)

The Fortune at the Bottom of the Pyramid: Eradicting Poverty Through Profits
de réir: Prahalad, C. K.
Foilsithe / Cruthaithe: (2013)

Creating Powerful Brands
de réir: De Chernatony, Leslie
Foilsithe / Cruthaithe: (2012)

The Foundations of Worldwide Economic Integration: Power, Institutions, and Global Markets, 1850-1930
de réir: Edited by Dejung, Christof
Foilsithe / Cruthaithe: (2014)

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
de réir: Sarin, Sharad
Foilsithe / Cruthaithe: (2016)

Brand Media Strategy: Integrated Communications Planning in the Digital Era
de réir: Young, Antony
Foilsithe / Cruthaithe: (2014)

Titan: Inside India's Most Successful Consumer Brand
de réir: Kamath, Vinay
Foilsithe / Cruthaithe: (2018)

Essential guide to doing your research project
de réir: O'Leary, Zina

Profitable Customer Engagement: Concepts, Metrics, and Strategies
de réir: Kumar, V.
Foilsithe / Cruthaithe: (2013)

Brand Breakout
de réir: Kumar, Nirmalya; Bendict, Jan; Steenkamp, E. M.
Foilsithe / Cruthaithe: (2013)

Getting Things Done
de réir: Allen, David
Foilsithe / Cruthaithe: (2001)

World 3.0 Global Prosperity and How to Achieve it
de réir: Ghemawat
Foilsithe / Cruthaithe: (2011)

ADVANCED ENGINEERING MATHEMATICS
de réir: GREENBERG MICHAEL
Foilsithe / Cruthaithe: (2011)

Globalization and its Enemies
de réir: Cohen, Daniel
Foilsithe / Cruthaithe: (2006)

Brand Rejuvenation
de réir: Lehu, Jean Marc
Foilsithe / Cruthaithe: (2007)

Brand Harmony
de réir: Yastrow Steve
Foilsithe / Cruthaithe: (2006)

MARKETING AND BRANDING
de réir: KUMAR RAMESH
Foilsithe / Cruthaithe: (2007)

Chindia : how China and India are revolutionizing global business
de réir: Engardio, Pete
Foilsithe / Cruthaithe: (2007)

World is Flat : A brief history of the twenty-first century
de réir: Friedman Thomas L.
Foilsithe / Cruthaithe: (2005)

Brand Breakout
de réir: Kumar, Nirmalya
Foilsithe / Cruthaithe: (2013)

Brand marketing book : creating, managing, and extending the value of your brand
de réir: Marconi,Joe
Foilsithe / Cruthaithe: (1999)

The World is Flat: A Brief History of the Twenty first Century (Audio Book - Vol.01)
de réir: Friedman, Thomas L
Foilsithe / Cruthaithe: (2005)

The World is Flat: A Brief History of the Twenty first Century (Audio Book - Vol.01)
de réir: Friedman, Thomas L
Foilsithe / Cruthaithe: (2005)

The ultimate book of business brands
de réir: Crainer, Stuart
Foilsithe / Cruthaithe: (2003)

Brand immortality
de réir: Pringle, Hamish
Foilsithe / Cruthaithe: (2009)

Brand Management
de réir: Dutta Kirti
Foilsithe / Cruthaithe: (2012)

Brand Leadership
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (2000)

Building Successful BRANDS in the 21st Century (Audio Book)
de réir: Muthuraman, B
Foilsithe / Cruthaithe: (2004)

Creating Passion Brands : getting to the heart of branding
de réir: Edward Helen
Foilsithe / Cruthaithe: (2006)

Branding in a Competitive Marketplace
de réir: Baisya, Rajat K.
Foilsithe / Cruthaithe: (2013)

Warp Speed Branding
de réir: Winkler Agnieskza M

Brand bubble
de réir: Gerzema, John
Foilsithe / Cruthaithe: (2008)

Brand bubble
de réir: Gerzema, John
Foilsithe / Cruthaithe: (2008)

Brand Sense
de réir: Lindstrom Marti
Foilsithe / Cruthaithe: (2010)

Brand royalty
de réir: Haig, Matt
Foilsithe / Cruthaithe: (2004)

Globalisation of brands
de réir: Mukhaerjee, Ishito
Foilsithe / Cruthaithe: (2008)

Nation branding
de réir: Kumar, Nishit
Foilsithe / Cruthaithe: (2009)

Brand Bollywood
de réir: Bose, Derek
Foilsithe / Cruthaithe: (2006)