The Definitive Book of Branding

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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the read...

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Bibliografski detalji
Daljnji autori:	Kompella, Kartikeya
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi SAGE Publication India Pvt. Ltd. 2014
Teme:	Branding - Marketing Globalization - Economic Aspects
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Slični predmeti

Organizing and Managing in the Era of Globalization
Izdano: (2010)

Duct Tape Selling: Think like a Marketer, Sell like a Superstar
od: Jantsch, John
Izdano: (2014)

Brands and Branding
od: Brown, Stephen
Izdano: (2016)

The Fortune at the Bottom of the Pyramid: Eradicting Poverty Through Profits
od: Prahalad, C. K.
Izdano: (2013)

Creating Powerful Brands
od: De Chernatony, Leslie
Izdano: (2012)

The Foundations of Worldwide Economic Integration: Power, Institutions, and Global Markets, 1850-1930
od: Edited by Dejung, Christof
Izdano: (2014)

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
od: Sarin, Sharad
Izdano: (2016)

Brand Media Strategy: Integrated Communications Planning in the Digital Era
od: Young, Antony
Izdano: (2014)

Titan: Inside India's Most Successful Consumer Brand
od: Kamath, Vinay
Izdano: (2018)

Essential guide to doing your research project
od: O'Leary, Zina

Profitable Customer Engagement: Concepts, Metrics, and Strategies
od: Kumar, V.
Izdano: (2013)

Brand Breakout
od: Kumar, Nirmalya; Bendict, Jan; Steenkamp, E. M.
Izdano: (2013)

Getting Things Done
od: Allen, David
Izdano: (2001)

World 3.0 Global Prosperity and How to Achieve it
od: Ghemawat
Izdano: (2011)

ADVANCED ENGINEERING MATHEMATICS
od: GREENBERG MICHAEL
Izdano: (2011)

Globalization and its Enemies
od: Cohen, Daniel
Izdano: (2006)

Brand Rejuvenation
od: Lehu, Jean Marc
Izdano: (2007)

Brand Harmony
od: Yastrow Steve
Izdano: (2006)

MARKETING AND BRANDING
od: KUMAR RAMESH
Izdano: (2007)

Chindia : how China and India are revolutionizing global business
od: Engardio, Pete
Izdano: (2007)

World is Flat : A brief history of the twenty-first century
od: Friedman Thomas L.
Izdano: (2005)

Brand Breakout
od: Kumar, Nirmalya
Izdano: (2013)

Brand marketing book : creating, managing, and extending the value of your brand
od: Marconi,Joe
Izdano: (1999)

The World is Flat: A Brief History of the Twenty first Century (Audio Book - Vol.01)
od: Friedman, Thomas L
Izdano: (2005)

The World is Flat: A Brief History of the Twenty first Century (Audio Book - Vol.01)
od: Friedman, Thomas L
Izdano: (2005)

The ultimate book of business brands
od: Crainer, Stuart
Izdano: (2003)

Brand immortality
od: Pringle, Hamish
Izdano: (2009)

Brand Management
od: Dutta Kirti
Izdano: (2012)

Brand Leadership
od: Aaker, David A.
Izdano: (2000)

Building Successful BRANDS in the 21st Century (Audio Book)
od: Muthuraman, B
Izdano: (2004)

Creating Passion Brands : getting to the heart of branding
od: Edward Helen
Izdano: (2006)

Branding in a Competitive Marketplace
od: Baisya, Rajat K.
Izdano: (2013)

Warp Speed Branding
od: Winkler Agnieskza M

Brand bubble
od: Gerzema, John
Izdano: (2008)

Brand bubble
od: Gerzema, John
Izdano: (2008)

Brand Sense
od: Lindstrom Marti
Izdano: (2010)

Brand royalty
od: Haig, Matt
Izdano: (2004)

Globalisation of brands
od: Mukhaerjee, Ishito
Izdano: (2008)

Nation branding
od: Kumar, Nishit
Izdano: (2009)

Brand Bollywood
od: Bose, Derek
Izdano: (2006)