The Definitive Book of Branding

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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the read...

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Detaylı Bibliyografya
Diğer Yazarlar:	Kompella, Kartikeya
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New Delhi SAGE Publication India Pvt. Ltd. 2014
Konular:	Branding - Marketing Globalization - Economic Aspects
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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The Fortune at the Bottom of the Pyramid: Eradicting Poverty Through Profits
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The Foundations of Worldwide Economic Integration: Power, Institutions, and Global Markets, 1850-1930
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
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Brand Breakout
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World 3.0 Global Prosperity and How to Achieve it
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Globalization and its Enemies
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Brand Rejuvenation
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Brand Harmony
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Chindia : how China and India are revolutionizing global business
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World is Flat : A brief history of the twenty-first century
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Brand immortality
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Brand Management
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Brand Leadership
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Creating Passion Brands : getting to the heart of branding
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Branding in a Competitive Marketplace
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Warp Speed Branding
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Brand bubble
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Brand bubble
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Brand Sense
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Brand royalty
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Globalisation of brands
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Nation branding
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Brand Bollywood
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