Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
SAGE Publications India Pvt. Ltd.
2016
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xxiv, 301 p. |
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| ISBN: | 9789351505518 |