Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
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| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi
SAGE Publications India Pvt. Ltd.
2016
|
| Edició: | 2nd ed. |
| Matèries: | |
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| 100 | |a Sarin, Sharad |9 2243 | ||
| 245 | |a Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation | ||
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi |b SAGE Publications India Pvt. Ltd. |c 2016 | ||
| 300 | |a xxiv, 301 p. | ||
| 650 | |a Product Management |9 461 | ||
| 650 | |a Branding - Marketing |9 866 | ||