Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

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Détails bibliographiques
Auteur principal:	Sarin, Sharad
Format:	Livre
Langue:	anglais
Publié:	New Delhi SAGE Publications India Pvt. Ltd. 2016
Édition:	2nd ed.
Sujets:	Product Management Branding - Marketing
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