The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

"The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading c...

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Detalhes bibliográficos
Autor principal: Dodson, Ian
Formato: Livro
Idioma:inglês
Publicado em: New Delhi Wiley India Pvt. Ltd. 2018
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Descrição
Resumo:"The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing
Descrição Física:viii, 385 p.
ISBN:97881265964408