The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Přidat první hodnocení

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

Uloženo v:
Podrobná bibliografie
Hlavní autor: Chattopadhyay, Amitava
Další autoři: Batra, Rajeev, Ozsomer, Aysegul
Médium: Kniha
Jazyk:angličtina
Vydáno: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Témata:
Strategic Planning
Branding Marketing
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
Popis
Shrnutí:"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
Fyzický popis:xii, 335 p.
ISBN:9781259029226

Podobné jednotky