The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

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Bibliographic Details
Main Author: Chattopadhyay, Amitava
Other Authors: Batra, Rajeev, Ozsomer, Aysegul
Format: Book
Language:English
Published: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Subjects:
Strategic Planning
Branding Marketing
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Description
Summary:"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
Physical Description:xii, 335 p.
ISBN:9781259029226

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