The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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| Sumario: | "Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise" |
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| Descripción Física: | xii, 335 p. |
| ISBN: | 9781259029226 |