The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
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| מחברים אחרים: | , |
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| סיכום: | "Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise" |
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| תיאור פיזי: | xii, 335 p. |
| ISBN: | 9781259029226 |