The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
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| Glavni autor: | |
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| Daljnji autori: | , |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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| Teme: | |
| Oznake: |
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| Sažetak: | "Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise" |
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| Opis fizičkog objekta: | xii, 335 p. |
| ISBN: | 9781259029226 |