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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
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| Autor principal: | |
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| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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| Assuntos: | |
| Acesso em linha: | 2025-05-13T17:11:36+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: Config Summary: 2025-05-13T17:11:36+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: DB Host: 66.29.131.47 2025-05-13T17:11:36+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: ILS URL: http://nmhydlibrary.ourlib.in/cgi-bin/koha/ilsdi.pl 2025-05-13T17:11:36+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: Locations: 2025-05-13T17:11:36+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: Default Location: MAIN |
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| Resumo: | "Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise" |
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| Descrição Física: | xii, 335 p. |
| ISBN: | 9781259029226 |