2025-05-13T17:07:04+05:30 DEBUG: VuFindSearch\Backend\Solr\Connector: Query fl=%2A&wt=json&json.nl=arrarr&q=id%3A%22nmhydkoha.5095%22&qt=morelikethis&rows=5
2025-05-13T17:07:04+05:30 DEBUG: VuFindSearch\Backend\Solr\Connector: => GET http://localhost:8983/solr/biblio/select?fl=%2A&wt=json&json.nl=arrarr&q=id%3A%22nmhydkoha.5095%22&qt=morelikethis&rows=5
2025-05-13T17:07:04+05:30 DEBUG: VuFindSearch\Backend\Solr\Connector: <= 200 OK
2025-05-13T17:07:04+05:30 DEBUG: Deserialized SOLR response

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

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书目详细资料
主要作者: Chattopadhyay, Amitava
其他作者: Batra, Rajeev, Ozsomer, Aysegul
格式: 图书
语言:英语
出版: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
主题:
在线阅读:
2025-05-13T17:07:04+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: Config Summary:
2025-05-13T17:07:04+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: DB Host: 66.29.131.47
2025-05-13T17:07:04+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: ILS URL: http://nmhydlibrary.ourlib.in/cgi-bin/koha/ilsdi.pl
2025-05-13T17:07:04+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: Locations: 
2025-05-13T17:07:04+05:30 DEBUG: VuFind\ILS\Driver\KohaILSDI: Default Location: MAIN
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实物特征
总结:"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
实物描述:xii, 335 p.
ISBN:9781259029226