The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | , |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 190628b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827000000000000_CHA |7 0 |9 8246 |a 50008178 |b 50008178 |d 2019-03-14 |e The Book Syndicate Hyderabad |g 1150.00 |l 0 |o 658.827 CHA |p J3211 |r 2019-06-28 00:00:00 |w 2019-06-28 |y BK | ||
| 999 | |c 5095 |d 5095 | ||
| 020 | |a 9781259029226 | ||
| 082 | |a 658.827 |b CHA | ||
| 100 | |a Chattopadhyay, Amitava |9 3083 | ||
| 245 | |a The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands | ||
| 260 | |a New Delhi |b Tata McGraw Hill Education Pvt. Ltd. |c 2012 | ||
| 300 | |a xii, 335 p. | ||
| 520 | |a "Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise" | ||
| 650 | |a Strategic Planning |9 21 | ||
| 650 | |a Branding Marketing |9 626 | ||
| 700 | |a Batra, Rajeev |9 3084 | ||
| 700 | |a Ozsomer, Aysegul |9 3085 | ||