The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

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Bibliografiske detaljer
Hovedforfatter:	Chattopadhyay, Amitava
Andre forfattere:	Batra, Rajeev, Ozsomer, Aysegul
Format:	Bog
Sprog:	engelsk
Udgivet:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Fag:	Strategic Planning Branding Marketing
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

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