The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

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Dades bibliogràfiques
Autor principal:	Chattopadhyay, Amitava
Altres autors:	Batra, Rajeev, Ozsomer, Aysegul
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Matèries:	Strategic Planning Branding Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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