The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Chattopadhyay, Amitava
Awduron Eraill:	Batra, Rajeev, Ozsomer, Aysegul
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Pynciau:	Strategic Planning Branding Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

The Lords of Strategy: The Secret Intellectual History of the New Corporate World
gan: Kiechel, Walter
Cyhoeddwyd: (2010)

HBR's 10 Must Reads: On Strategy
gan: Harvard Business Review
Cyhoeddwyd: (2011)

Strategic Management: Concepts and Cases
gan: David, Fred R.
Cyhoeddwyd: (2016)

Strategic Management
gan: Pearce II, John A.
Cyhoeddwyd: (2011)

Strategic Management
gan: Hitt, Michael A.
Cyhoeddwyd: (2016)

Strategic Management: Text and Cases
gan: Dess, Gregory G.
Cyhoeddwyd: (2009)

Strategic Management: Concepts and Cases
gan: David, Fred R.
Cyhoeddwyd: (2018)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
gan: Gilson, Clive
Cyhoeddwyd: (2003)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
gan: Gilson, Clive
Cyhoeddwyd: (2003)

Strategic Thinking: Explorations Around Conflict and Cooperation
gan: Saha, Biswatosh
Cyhoeddwyd: (2011)

Strategy and Organization: Realizing Strategic Management
gan: Heracleous, Loizos
Cyhoeddwyd: (2011)

The 22 Immutable Laws of Branding
gan: Ries, Al
Cyhoeddwyd: (2007)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
gan: Thompson, Arthur A.
Cyhoeddwyd: (2015)

Operations Strategy
gan: Slack, Nigel
Cyhoeddwyd: (2011)

Python data science handbook:- essential tools for working with data
gan: Vanderplas Jake
Cyhoeddwyd: (2022)

HBR's 10 Must Reads On Strategic Marketing
gan: Harvard Business Review
Cyhoeddwyd: (2013)

Managerial Economics and Business Strategy
gan: Baye, Michael R.
Cyhoeddwyd: (2017)

Strategic brand management : building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2022)

Strategy and the Business Landscape: Text and Cases
gan: Ghemawat, Pankaj
Cyhoeddwyd: (2006)

Aligning Human Resources and Business Strategy
gan: Holbeche, Linda
Cyhoeddwyd: (2014)

Building Brands That Win
gan: Mukerjee, Kaushik
Cyhoeddwyd: (2013)

Building strong brands
gan: Aaker, David A.
Cyhoeddwyd: (1996)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
gan: KELLER KEVIN LANE
Cyhoeddwyd: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
gan: KELLER KEVIN LANE
Cyhoeddwyd: (2008)

Strategic Management: Concepts and Cases
gan: David, Fred R.
Cyhoeddwyd: (2011)

Strategic Management: An Integrated Approach
gan: Hill, Charles W. L.
Cyhoeddwyd: (2008)

Strategic Management: A Stakeholder Approach
gan: Freeman, R. Edward
Cyhoeddwyd: (2011)

Strategic Brand Management
gan: Keller Kevin La
Cyhoeddwyd: (2008)

STRATEGIC BRAND MANAEMENT
gan: KELLER KEVIN LANE
Cyhoeddwyd: (2011)

STRATEGIC BRAND MANAGEMENT
gan: KELLER KEVIN LA
Cyhoeddwyd: (2012)

MARKETING AND BRANDING
gan: KUMAR RAMESH
Cyhoeddwyd: (2007)

Marketing as strategy
gan: Kumar, Nirmalya
Cyhoeddwyd: (2004)

The New Strategic Brand Management
gan: Kapferer, Jean Noel
Cyhoeddwyd: (2012)

Brand New World
gan: Lenderman, Max
Cyhoeddwyd: (2010)

Industrial Organization : Markets & strategies
gan: Bellfflamme Paul
Cyhoeddwyd: (2010)

NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
gan: KAPFERER JEAN-NOEL
Cyhoeddwyd: (2008)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
gan: PARAMESWARAN M G; MEDH KINJAL
Cyhoeddwyd: (2011)

The Balanced Scorecard: Translating Strategy into Action
gan: Kaplan, Robert S.
Cyhoeddwyd: (1996)

Understanding consumers: building powerful brands...
gan: Parameswaran, M.
Cyhoeddwyd: (2003)

Building a brand in a week.
gan: Laver, Pete
Cyhoeddwyd: (2002)