The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

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Xehetasun bibliografikoak
Egile nagusia:	Chattopadhyay, Amitava
Beste egile batzuk:	Batra, Rajeev, Ozsomer, Aysegul
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Gaiak:	Strategic Planning Branding Marketing
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

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Argitaratua: (2010)

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Argitaratua: (2016)

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Argitaratua: (2009)

Strategic Management: Concepts and Cases
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Argitaratua: (2003)

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Operations Strategy
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Managerial Economics and Business Strategy
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Argitaratua: (2017)

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Argitaratua: (2022)

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Argitaratua: (2014)

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Argitaratua: (2006)

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nork: KELLER KEVIN LANE
Argitaratua: (2008)

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Argitaratua: (2011)

STRATEGIC BRAND MANAGEMENT
nork: KELLER KEVIN LA
Argitaratua: (2012)

Strategic Brand Management
nork: Keller Kevin La
Argitaratua: (2008)

MARKETING AND BRANDING
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NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
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Argitaratua: (2008)

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Argitaratua: (1996)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
nork: PARAMESWARAN M G; MEDH KINJAL
Argitaratua: (2011)

The New Emerging Market Multinationals Chattopadhayay,
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Argitaratua: (2012)

Emerging Markets Rule
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Argitaratua: (2013)

Building a brand in a week.
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