The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Chattopadhyay, Amitava
Rannpháirtithe:	Batra, Rajeev, Ozsomer, Aysegul
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Ábhair:	Strategic Planning Branding Marketing
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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