The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

Spremljeno u:

Bibliografski detalji
Glavni autor:	Chattopadhyay, Amitava
Daljnji autori:	Batra, Rajeev, Ozsomer, Aysegul
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Teme:	Strategic Planning Branding Marketing
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Slični predmeti

The Lords of Strategy: The Secret Intellectual History of the New Corporate World
od: Kiechel, Walter
Izdano: (2010)

HBR's 10 Must Reads: On Strategy
od: Harvard Business Review
Izdano: (2011)

Strategic Management: Concepts and Cases
od: David, Fred R.
Izdano: (2016)

Strategic Management
od: Pearce II, John A.
Izdano: (2011)

Strategic Management
od: Hitt, Michael A.
Izdano: (2016)

Strategic Management: Text and Cases
od: Dess, Gregory G.
Izdano: (2009)

Strategic Management: Concepts and Cases
od: David, Fred R.
Izdano: (2018)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
od: Gilson, Clive
Izdano: (2003)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
od: Gilson, Clive
Izdano: (2003)

Strategic Thinking: Explorations Around Conflict and Cooperation
od: Saha, Biswatosh
Izdano: (2011)

Strategy and Organization: Realizing Strategic Management
od: Heracleous, Loizos
Izdano: (2011)

The 22 Immutable Laws of Branding
od: Ries, Al
Izdano: (2007)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
od: Thompson, Arthur A.
Izdano: (2015)

Operations Strategy
od: Slack, Nigel
Izdano: (2011)

Python data science handbook:- essential tools for working with data
od: Vanderplas Jake
Izdano: (2022)

HBR's 10 Must Reads On Strategic Marketing
od: Harvard Business Review
Izdano: (2013)

Managerial Economics and Business Strategy
od: Baye, Michael R.
Izdano: (2017)

Strategic brand management : building, measuring, and managing brand equity
od: Keller, Kevin Lane
Izdano: (2022)

Strategy and the Business Landscape: Text and Cases
od: Ghemawat, Pankaj
Izdano: (2006)

Aligning Human Resources and Business Strategy
od: Holbeche, Linda
Izdano: (2014)

Building Brands That Win
od: Mukerjee, Kaushik
Izdano: (2013)

Building strong brands
od: Aaker, David A.
Izdano: (1996)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
od: KELLER KEVIN LANE
Izdano: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
od: KELLER KEVIN LANE
Izdano: (2008)

Strategic Management: Concepts and Cases
od: David, Fred R.
Izdano: (2011)

Strategic Management: An Integrated Approach
od: Hill, Charles W. L.
Izdano: (2008)

Strategic Management: A Stakeholder Approach
od: Freeman, R. Edward
Izdano: (2011)

Strategic Brand Management
od: Keller Kevin La
Izdano: (2008)

STRATEGIC BRAND MANAEMENT
od: KELLER KEVIN LANE
Izdano: (2011)

STRATEGIC BRAND MANAGEMENT
od: KELLER KEVIN LA
Izdano: (2012)

MARKETING AND BRANDING
od: KUMAR RAMESH
Izdano: (2007)

Marketing as strategy
od: Kumar, Nirmalya
Izdano: (2004)

The New Strategic Brand Management
od: Kapferer, Jean Noel
Izdano: (2012)

Brand New World
od: Lenderman, Max
Izdano: (2010)

Industrial Organization : Markets & strategies
od: Bellfflamme Paul
Izdano: (2010)

NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
od: KAPFERER JEAN-NOEL
Izdano: (2008)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
od: PARAMESWARAN M G; MEDH KINJAL
Izdano: (2011)

The Balanced Scorecard: Translating Strategy into Action
od: Kaplan, Robert S.
Izdano: (1996)

Understanding consumers: building powerful brands...
od: Parameswaran, M.
Izdano: (2003)

Building a brand in a week.
od: Laver, Pete
Izdano: (2002)