The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

-д хадгалсан:

Номзүйн дэлгэрэнгүй
Үндсэн зохиолч:	Chattopadhyay, Amitava
Бусад зохиолчид:	Batra, Rajeev, Ozsomer, Aysegul
Формат:	Ном
Хэл сонгох:	англи
Хэвлэсэн:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Нөхцлүүд:	Strategic Planning Branding Marketing
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

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