The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

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Opis bibliograficzny
1. autor:	Chattopadhyay, Amitava
Kolejni autorzy:	Batra, Rajeev, Ozsomer, Aysegul
Format:	Książka
Język:	angielski
Wydane:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Hasła przedmiotowe:	Strategic Planning Branding Marketing
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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