The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

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Detaylı Bibliyografya
Yazar:	Chattopadhyay, Amitava
Diğer Yazarlar:	Batra, Rajeev, Ozsomer, Aysegul
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Konular:	Strategic Planning Branding Marketing
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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