The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Chattopadhyay, Amitava
Awduron Eraill: Batra, Rajeev, Ozsomer, Aysegul
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

NMIMS Hyderabad -

Manylion daliadau o NMIMS Hyderabad -
Rhif Galw: 658.827 CHA
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