The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | , |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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NMIMS Hyderabad -
| Rhif Galw: |
658.827 CHA |
|---|---|
| Copi | Ar gael Gwneud Cais |