The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
Saved in:
Hovedforfatter: | |
---|---|
Andre forfattere: | , |
Format: | Bog |
Sprog: | engelsk |
Udgivet: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
|
Fag: | |
Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
NMIMS Hyderabad -
Klassifikationsnummer: |
658.827 CHA |
---|---|
Kopi | Tilgængelig Reservér” |