The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
Gorde:
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| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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NMIMS Hyderabad -
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658.827 CHA |
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| Alea | Eskuragarri Erreserbatu |