The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
Furkejuvvon:
| Váldodahkki: | |
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| Eará dahkkit: | , |
| Materiálatiipa: | Girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
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| Fáttát: | |
| Fáddágilkorat: |
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NMIMS Hyderabad -
| Hildobáiki: |
658.827 CHA |
|---|---|
| Njađus | Oažžumis Daga várrema |