The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"
Kaydedildi:
Yazar: | |
---|---|
Diğer Yazarlar: | , |
Materyal Türü: | Kitap |
Dil: | İngilizce |
Baskı/Yayın Bilgisi: |
New Delhi
Tata McGraw Hill Education Pvt. Ltd.
2012
|
Konular: | |
Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|
NMIMS Hyderabad -
Yer Numarası: |
658.827 CHA |
---|---|
Kopya Bilgisi | Kütüphanede Rezerve |