Wirtz, J., & Lovelock, C. (2016). Services Marketing: People, Technology, Strategy (8th ed.). World Scientific Publishing Co. In.
Cita Chicago (17th ed.)Wirtz, Jochen, i Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. Chennai: World Scientific Publishing Co. In, 2016.
Cita MLA (9th ed.)Wirtz, Jochen, i Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. World Scientific Publishing Co. In, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.