Wirtz, J., & Lovelock, C. (2016). Services Marketing: People, Technology, Strategy (8th ed.). World Scientific Publishing Co. In.
Citace podle Chicago (17th ed.)Wirtz, Jochen, a Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. Chennai: World Scientific Publishing Co. In, 2016.
Citace podle MLA (9th ed.)Wirtz, Jochen, a Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. World Scientific Publishing Co. In, 2016.
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