Cita APA (7a ed.)

Wirtz, J., & Lovelock, C. (2016). Services Marketing: People, Technology, Strategy (8th ed.). World Scientific Publishing Co. In.

Cita Chicago Style (17a ed.)

Wirtz, Jochen, y Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. Chennai: World Scientific Publishing Co. In, 2016.

Cita MLA (9a ed.)

Wirtz, Jochen, y Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. World Scientific Publishing Co. In, 2016.