Wirtz, J., & Lovelock, C. (2016). Services Marketing: People, Technology, Strategy (8th ed.). World Scientific Publishing Co. In.
Style de citation Chicago (17e éd.)Wirtz, Jochen, et Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. Chennai: World Scientific Publishing Co. In, 2016.
Style de citation MLA (9e éd.)Wirtz, Jochen, et Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. World Scientific Publishing Co. In, 2016.
Attention : ces citations peuvent ne pas être correctes à 100%.